The founder
Piush Gupta is the founder and CEO of Kapis AI Tech, the company behind kbie.
He has spent more than twenty years building content and brand at scale — most recently leading the India and Middle East business of a global digital agency, working between Mumbai and Dubai. Across hundreds of brands he kept meeting the same problem: agencies interpret, AI invents, and every team ends up slightly off-brand.
kbie is his answer — a platform that runs on the best LLMs but tames them in a brand's favour, feeding them verified brand truth rather than fragments scraped from the internet.
The name
kbie stands for the Kapis Brand Intelligence Engine. Kapis is one of Lord Hanuman's names — the child who leapt into the sky and seized the sun.
It's the standard we hold ourselves to: reach beyond what looks reasonable, then engineer the proof.