Does it replace my legal team?

No. It gives them every claim, the clause it sits under and the evidence behind it, in one place — and they decide. kbie approves nothing on its own.

Which rules does it check against?

The instruments in force for India, the sector pack for your category, and, when your brand's rules are loaded, your own brand guideline — all read in the same pass. That pass is what runs in the engine today, and every finding records the version of the rulebook it was made under. We load new instruments clause by clause as they are notified. Handling per rule, and the monitoring that re-reads what is already published, are coming.

Does it read video and audio?

Yes — on-screen text, sampled frames and transcribed speech. And when speech could not be read, the console says so on the report rather than judging what it could not hear.

Brand data is stored in India, kept separate per brand, and never used to train models. One brand’s material is never read into another’s, and the regulatory data we load is never visible to brands as customer data.

Can my agency use it?

The door for an agency is built and switched off for now: a brand invites an agency and chooses whether it approves every creative by hand. A command-line tool that runs a check in an agency's own pipeline is coming.

What does “evidence” mean here?

For an image or a video, the exact bytes that were judged, fingerprinted, with the capture time and the capture method recorded; for a document, its fingerprint. It is never edited after the fact.

AI-powered marketing compliance and brand protection · Pre-publish · Post-publish · Brand-protection watch

Enterprise marketing compliance, at speed and scale.

Check marketing communication before it goes live. Monitor what's already out there. Govern every claim against regulations and your own brand rules.

Pre-book kbie Lens See it work ↓

kbie Lens is in pre-booking. The engine below runs today. Monitoring, partner scorecards, impersonation, connectors and API access ship with the first cohort.

The engine · live demonstrationIllustrative brands · it plays by itself · nothing is submitted

The engine reading a marketplace listing — each flagged line boxed, with the findings listed below it — Illustrative brands · a live demonstration plays on desktop.

Pre-publish
Post-publish
Regulatory + brand rulebooks
Evidence kept for every finding

Check · Monitor · Govern. At scale.

Works on every format — text · image · video · copy · landing page · script.

Why now

Your brand speaks in a thousand places every day. Consumers are watching all of them.

Trust is everything.

A claim you cannot stand behind costs you more than a complaint — it costs your customer’s trust. In India that customer reads the fine print, screenshots the ad and asks you to prove it. Transparency is the brand promise, and a wrong claim breaks it in public.

One voice, everywhere.

Your team ships in a day what used to take a month, and your agencies, distributors and creators are all shipping at the same time. Nobody can read every piece, and no one person sees all of it. kbie Lens reads each one against one brand book and one set of rules, so your brand says the same true thing everywhere — and you get the control back.

The rules apply the moment it runs.

Every market has its advertising code and its sector rules, and they apply from the day an ad goes out, not from the day someone gets round to reading it. Checking has to move as fast as making.

The gap is not intent. It is that checking has never been as fast as making — until it runs on the same tooling.

376
published adjudications studied to learn how findings are actually decided
13
rulebooks across 4 markets — 114 rules citing 133 distinct clauses
Anchored
Every finding quotes the creative’s own words and names the clause
On ourselves
The engine flagged our own website copy — “in seconds” — as an unsubstantiated speed claim, and we changed it.

Who it is for

Four teams, one record.

Marketing

Brand & marketing

A verdict and a rewrite before the agency uploads.

Compliance

Head of compliance / legal

Every live claim, its clause and its evidence, without reading a single creative.

Agencies

One check per creative in your CI before the client sees it.

Boards

Boards and investors

A period report: surfaces covered, findings by rulebook, issues closed, time to fix.

Anatomy of a finding

Every finding, in the same four lines.

The quote and where it came from. What we observed. The clause. What to do — with the rewrite already written.

kbie Lens reads a creative the way a reviewer would. It quotes the exact words, names the clause, tells you what to substantiate or change, and keeps the evidence. One pass covers the law and your own brand rules — pre-publish, so the risk never leaves the building, and post-publish, so what is already live stays watched.

Quoted from the on-screen text · Objected to (on screen, 4.2s)
“Clinically proven to clear dark spots in 7 days.”
Our description — not a quote
A time-bound efficacy claim carried on the creative, with no substantiation attached to the asset.
Clause
Advertising code, Ch. I §1.4 — advertisements must be truthful and capable of substantiation.
Action
attach the study, or drop the time bound and the word “clinically”.

Objected toRegulatory laneIllustrative

Quoted from the on-screen text · Objected to (on screen, 4.2s)

“Clinically proven to clear dark spots in 7 days.”

Our description — not a quote

A time-bound efficacy claim carried on the creative, with no substantiation attached to the asset.

Clause:

Advertising code, Ch. I §1.4 — advertisements must be truthful and capable of substantiation.

Action:

attach the study, or drop the time bound and the word “clinically”.

Suggested rewrite: Replace with “Helps visibly reduce dark spots with regular use” (rewritten against the cited clause).

A copy of the advertisement as captured on 12 Sep 2026 is held on record (SHA-256 0a10a86c…). The capture method and the capture time are recorded with it, and the copy is never edited after the fact. Illustrative finding. Lines shown in the exact shape the console produces.

Two verdicts, and the difference matters.

objected to: The words on the creative are read as breaking the clause as they stand.
to substantiate or verify: Not an objection — a claim a reviewer would ask you to evidence before it runs again.

Every asset also carries a printed risk tier.

High risk: A claim or omission a reviewer would act on — the asset should not run as it is.
Medium risk: Defensible only with substantiation on file, or with a change to the wording.
Low risk: Housekeeping — disclosures, placement, mandatory items to tidy before the next run.

The tier is printed on the finding, on the asset and on the period report, so the same words travel from the console to the board pack.

Handling per rule — block, review, inform, or accepted-risk, chosen by the brand rule by rule — is coming.

block
review
inform
accepted-risk

Every act on a finding — who agreed, who disagreed, who set the handling — is written to an append-only audit log.

Findings will export in the format the reviewer uses, not in ours: exports ship with the first cohort.

What’s in the engine

What the engine does today, and what comes next.

Eleven capabilities, each listed where the product ledger puts it — not where marketing would like it.

Live in the engine today

Check: image, video, copy, landing page
Rulebooks: regulatory, sector pack, your brand guideline
Evidence: retained copy, fingerprint, append-only log
Pre-check window: email, WhatsApp and SMS scripts
Roles: owner · legal · marketing · agency guest · partner link

Ships with the first cohort

Monitoring: web, social, marketplace and partner surfaces
Remediation: owner, due date, verified re-check
Handling per rule: block · review · inform · accepted-risk
Exports: xlsx, PDF, and the format the reviewer uses
API, webhooks, CLI and connectors
Impersonation and partner scorecards

Brand protection

Ships with the first cohort

Protect your brand.

Impersonation watch

Look-alike sites, fake dealer pages, unofficial channels and listings using your name, logo or packaging — flagged with the capture on record.

Partners and resellers

A scorecard per partner, and the finding fixed at the source rather than argued about in an email.

Evidence for action

Every finding carries the capture, its fingerprint and its time, ready for a takedown or a notice.

How an engine changes compliance

What changes when an engine does the checking.

Five signs you need it: more creatives than reviewers · partners you cannot see · findings that arrive as complaints · a rule you learned from a penalty · a claim nobody can trace.

Early warning

The engine reads your surfaces on a schedule and raises the claim you did not know was live — before a consumer or a competitor does.

Speed without the risk

A verdict in minutes, with the clause and the rewrite, so campaigns and partner programmes go out on time and still clear review.

One record, not five silos

Every check, finding, decision and fix, for every brand and channel, in one place — one source of truth for legal, marketing, agencies and the board.

Oversight that scales

Curated rulebooks plus your own brand guideline, read the same way on every creative, page and partner — oversight that grows with your footprint, not your headcount.

Capability by capability

Every place a claim can appear.

The same engine, the same finding shape, pointed at a different surface each time.

Draft · oriel-serum-launch.mp4Upload · pre-publish

9:41Draft preview · not published

oriel.officialSponsored

An unbranded amber glass dropper bottle on a sand-coloured plaster surface, beside folded cream linen and a dried eucalyptus sprig.

ORIEL

New Oriel Clarity Serum. Clears acne in 3 days.

Hit box · on screen 4.2s

Available in 30 ml and 50 ml.

Illustrative creative. Not a real advertisement.

Live in the engine today

Pre-publish check

Read the draft before anyone can publish it.

Check before upload
Copy, image, video and landing page are read in minutes, while the creative is still a draft in the app or a file in your pipeline.
One pass, both rulebooks
The instruments in force and your own brand guideline are read together, so nothing waits for a second review to be caught.
A verdict a creator can act on
Clear, review or blocked — with the clause named and the rewrite already written underneath the finding.

FindingObjected to

Clause: Advertising code, Ch. I §1.4
Action: Attach the study, or drop the time bound.

Partner · Meridian DistributorsPartner · consent on file

An aisle in a small trade warehouse: plain kraft cartons on pale timber shelving, a pallet trolley at the left and daylight from an open roller shutter.

Oriel, stocked and supported

Meridian stocks the full Oriel range. Doctor approved for daily medical use. Order through your rep.

Consent on file · 11 Sep 2026

Partner scorecard · last 30 days
Partner	Findings	Time to fix
Meridian Distributors	3 open	4 days
Northline Retail	1 open	2 days
Cove & Co.	None open	—

Illustrative creative. Not a real advertisement.

Ships with the first cohort

Partner monitoring

Distributors, resellers and affiliates.

Monitor with consent
A partner surface is read only with consent recorded on file, and the consent is part of the finding's record.
Scorecard per partner
Findings, time to fix and claims that keep coming back will roll up to a score you can take into the next contract conversation.
Fix at the source
Each partner gets a link to their own findings, so the correction happens where the claim was made.

FindingObjected to

Clause: Advertising code, Ch. I §1.4
Action: Withdraw the wording, or name the endorser and the evidence.

Industries

The rulebooks already loaded.

The kind of instruments the engine reads against today, sector by sector.

BFSI
Advertising codes for regulated financial products · the general advertising code
Pharma & healthcare
The law on advertisements for magic remedies · drug advertising rules · the general advertising code
FMCG & food
Food labelling and advertising regulations · the general advertising code · packaged-commodity declaration rules
Beauty & personal care
The general advertising code · drug and cosmetic advertising rules · packaged-commodity declaration rules · guidelines on misleading advertisements
E-commerce & D2C
E-commerce consumer-protection rules · guidelines on dark patterns · mandatory declarations on listings

More sector packs on request · Only instruments live in the engine today are listed.

How you connect

Use it as it is, or build on it.

Use it · In the app

OrielBrand
Oriel ClaritySub-brand
Clarity Serum 30 mlProduct
Clarity Cleanser 150 mlProduct

AppShips with the first cohort: A self-serve workspace: brand → sub-brand → product. Today an account is by request.
Pre-check windowLive in the engine today: Paste email, WhatsApp and SMS scripts for a check — no connector needed.
ExportsShips with the first cohort: xlsx and PDF, and the format the reviewer uses.
RolesLive in the engine today: Owner · legal · marketing · agency guest · partner link.

Integrate it · In your stack

{ "event": "finding.created",
  "asset": "oriel-serum-launch.mp4",
  "tier": "high",
  "clause": "Ch. I §1.4" }

APIShips with the first cohort: Checks, reports, surfaces and issues.POST /v1/checks GET /v1/reports/{id}
WebhooksShips with the first cohort: Fired on every finding.webhook: finding.created
CLIShips with the first cohort: Run it in CI before an upload.kbie check ./creative.mp4 --brand oriel
ConnectorsShips with the first cohort: Ad accounts, seller hubs, ESPs and WhatsApp Business — by request.

The three products

One brand record. Three ways to start.

Your Brand's Own AI. Governed.

One brand brain. One governed truth. Every engine reads from it.

Start with one; add the others without moving a thing.

kbie LensPre-booking now

kbie Lens

AI-powered marketing compliance and brand protection.

Includes

Pre-publish check
Post-publish monitoring
Regulatory + sector + brand rulebooks
Evidence with fingerprint
Remediation loop
API, webhooks, CLI

Best for

Brands shipping more creatives than a review team can read.

Availability

First cohort — pre-booking open.

Time-bound efficacy claimHigh

Comparison without evidenceMedium

Disclosure placementLow

Pre-book

kbie TraceComing soon

kbie Trace

AI search visibility, grounded in brand truth.

Includes

Answer-engine reads across engines
Brand-fact drift
Citation map
Monthly digest
Alerts

Best for

Brands whose buyers ask an answer engine before they ask you.

Availability

Pre-booking list.

“Is Oriel suitable for sensitive skin?”Cited

Answer names your own pageMatch

Answer names a reseller listingDrift

kbie LoopComing soon

kbie Loop

Governed AI for the marketing lifecycle.

Includes

brand brain
Brief
Studio
kbie Lens
kbie Trace
One record round the loop

Best for

Teams that want one record from the brief to the finding.

Availability

Pre-booking list.

Brain
Brief
Studio
Check
Publish
Monitor
Learn

One record, carried round the loop.

FAQ

Six questions we are asked every time.

Does it replace my legal team?: No. It gives them every claim, the clause it sits under and the evidence behind it, in one place — and they decide. kbie approves nothing on its own.
Which rules does it check against?: The instruments in force for India, the sector pack for your category, and, when your brand's rules are loaded, your own brand guideline — all read in the same pass. That pass is what runs in the engine today, and every finding records the version of the rulebook it was made under. We load new instruments clause by clause as they are notified. Handling per rule, and the monitoring that re-reads what is already published, are coming.
Does it read video and audio?: Yes — on-screen text, sampled frames and transcribed speech. And when speech could not be read, the console says so on the report rather than judging what it could not hear.
Where is my data?: Brand data is stored in India, kept separate per brand, and never used to train models. One brand’s material is never read into another’s, and the regulatory data we load is never visible to brands as customer data.
Can my agency use it?: The door for an agency is built and switched off for now: a brand invites an agency and chooses whether it approves every creative by hand. A command-line tool that runs a check in an agency's own pipeline is coming.
What does “evidence” mean here?: For an image or a video, the exact bytes that were judged, fingerprinted, with the capture time and the capture method recorded; for a document, its fingerprint. It is never edited after the fact.

Trust

What your legal team will want to see.

Pre-book kbie Lens Read the security page →

Data isolation per brand — one brand’s material is never read into another’s.
Regulatory data is never visible to brands — the instruments we load are not exposed as customer data.
India data residency.
No training on your data.
DPDP-minimal forms — name, work email, brand name, brand size, role, products of interest, anything else you choose to tell us. Nothing more.
Evidence discipline — retained copy, fingerprint, append-only log.

Enterprise marketing compliance, at speed and scale.

Your brand speaks in a thousand places every day. Consumers are watching all of them.

Trust is everything.

One voice, everywhere.

The rules apply the moment it runs.

Four teams, one record.

Brand & marketing

Head of compliance / legal

Agencies

Boards and investors

Every finding, in the same four lines.

Two verdicts, and the difference matters.

Every asset also carries a printed risk tier.

Handling per rule — block, review, inform, or accepted-risk, chosen by the brand rule by rule — is coming.

What the engine does today, and what comes next.

Protect your brand.

Impersonation watch

Partners and resellers

Evidence for action

What changes when an engine does the checking.

Early warning

Speed without the risk

One record, not five silos

Oversight that scales

Every place a claim can appear.

Pre-publish check

Web monitoring

Social monitoring

Marketplace monitoring

Partner monitoring

Communications pre-check

Evidence

The rulebooks already loaded.

BFSI

Pharma & healthcare

FMCG & food

Beauty & personal care

E-commerce & D2C

Use it as it is, or build on it.

One brand record. Three ways to start.

kbie Lens

kbie Trace

kbie Loop

Six questions we are asked every time.

What your legal team will want to see.