Research

The methodology behind the brain.

kbie is built on KBIF · the Kapis Brand Intelligence Framework. 138 cross-LLM validation runs across 13 brand archetypes, five phases. Trust Layer per claim. Tension Gate enforced. Methodology open.

Whitepaper · Q3 2026

Public publication in progress.

The KBIF v1.3.x whitepaper is moving through pre-registered review. We’re publishing the framework, the validation methodology, and the cross-LLM benchmark dataset. arXiv preprint + blog series + LinkedIn announcement on the public side · Brand Brain bundles already ship the methodology to every customer.

Want early access? Email ops@kbie.ai.

What you’ll find when it ships

· The 8-layer KBIF schema · why a brand brain needs Identity, Audience, Positioning, Voice, Visual, Constraints, Memory, Objective + a 9th Data-Loop layer for continuous calibration.
· The Trust Layer · how every claim carries provenance (HIGH verbatim · MED paraphrased · LOW hypothesised) so an AI never fabricates and a CMO can audit.
· The Tension Gate · how a brand publishes only after productive contradictions are surfaced and acted on, not resolved away.
· The cross-LLM benchmark · five-phase validation across Claude · ChatGPT · Gemini · the per-LLM BCFI score lifts and where each model loses on which dimensions.

India-grounded · Globally engineered · Audit-first